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A case for goal setting

Writer's picture: Meg BearMeg Bear

Before January is over I wanted to make a case for Goal setting and encourage you to consider taking a moment to invest in yourself in the new year. Personally, I’ve never been a fan of new year resolutions but goal setting makes sense to me. Goals are targets you give yourself, which by definition show a commitment and a belief in your abilities. In fact, I think Lululemon has it right in their manifesto where they say

Write down your short and long-term GOALS four times a year. Two personal, two business and two health goals for the next 2, 5 and 10 years. Goal setting triggers your subconscious computer.

It’s possible that setting goals is just wasting your time. It’s possible that you are not disciplined enough to follow through. But it also just might be possible that, by virtue of writing down your goals you will remind yourself of what is really important and will take action to focus some effort on those things that really matter. 


Sure, there is a corporate benefit to aligning and cascading goals which I also believe in, but I think the benefits for ourselves is not to be ignored. So, take a moment and set some goals before January is done. I think you can!

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